Roots n' Essence Interiors was appointed to design the luxurious 5-star hotel, "The Hypnos," to be built in Central London. The work would involve the restoration and redesign of two critical areas: the entrance lobby and reception, and also the executive suite. Several core values were highlighted in the brief by the client that would shape the interior design and the new brand identity for the hotel. Analysis will be made concerning the existing building, its history, surroundings, and competitors which will enable our space and brand to not just meet but far exceed the clients' expectations in addition to reverberating the very essence of being of one's target group.